We've worked inside high-revenue B2B and DTC stores. We know what breaks at scale — and we built Novus to fix it.
Our mission
Too many merchants juggle disconnected tools, manual workflows, and missed revenue. We've lived that. We've fixed it for others. Now we've packaged those fixes into apps that install in minutes and integrate seamlessly with your store.
Novus is built on one idea: great software shouldn't require a developer or a consultant to unlock its value.
"We've seen $1M+ stores grind to a halt because of a broken app integration. We built Novus so that never happens to your business."
Our story
With a decade of combined experience, we worked hands-on inside high-revenue DTC and B2B operations. We saw the same problems repeat: workflows too manual for the volume, tools that broke under pressure, customer journeys that leaked retention at every step.
The merchants we worked with weren't failing for lack of ambition. They were failing because the software ecosystem wasn't built for how they actually operated. Off-the-shelf apps capped out. Custom builds cost a fortune. The gap in between is where Novus lives.
No janky middleware. Everything we build runs on Shopify's own APIs — so data stays in sync and nothing breaks when Shopify updates.
Install, configure, go live. Our apps are built for merchant teams, not IT departments. If you can use Shopify admin, you can use Novus.
Wholesale isn't an afterthought in our apps — it's the entire design surface. Every feature is built for the complexity real B2B operations face.
Founders-level attention. We're reachable, fast, and we actually know Shopify inside-out. No tier-1 script readers here.
15-minute call. Real answers. No commitment.